FOR IMMEDIATE RELEASE
September 18, 2009
Berkeley, California
Innovative Online Service from Grateful Body
Grateful Body has just launched a brand-new concept in natural skin care -- "Design your own products!" Skin care consumers can now create a set of individualized, 100% natural facial care products that specifically address the needs of their complexion. The innovation launched online September 11, 2009, as the Healthy Skin Clinic "Custom Blends" service. Suitable for anyone seeking highly effective and luxurious natural skin care, the customizing system also allows Grateful Body to offer a significantly expanded range of "graceful aging" treatments and options for those with sensitive skin and problem skin. The Custom Blends service is available at www.gratefulbody.com.
Custom-blended Skin Care products
By choosing the appropriate Pure & Simple "base" products and botanical "boosters" via educational checklists on the Grateful Body website, customers can help design products that target the exact needs of their skin in a convenient and comprehensive 3-step regimen: Cleanser, Aquative, and Moisturizer. Each personalized "recipe" is then blended fresh at Grateful Body and shipped ASAP. All bases and boosters are completely natural and deeply nourishing -- chemical-free and made with organic ingredients. Each one is formulated to provide a super-abundance of biologically appropriate nutrients that the skin will use to heal and genuinely beautify itself. Shoppers will find support for conditions including acne, rosacea, hyperpigmentation, sun damage, ultra-dry skin, "Seriously Sensitive" skin. . . even for skin glycation (the effects of eating too much sugar). Far from relying on one or two "hero" ingredients, a wide and eclectic ingredient deck is used to deliver potent yet delightful treatments. Customers can choose the level of hydration they wish their cleanser and moisturizer to provide, and can choose the unscented option or one of several subtle scent-blends created from the purest of essential oils. Everything Grateful Body offers is completely cruelty-free and suitable for vegans and those with multiple chemical sensitivities.
Founder and Formulator Shannon Schroter
Grateful Body founder and formulator Shannon Schroter is deeply pleased to be able to include his customers in the creation of their own personalized skin care products. Having started the company in order to offer a completely healthy, nourishing alternative to industrial skin care, he believes that the process of designing a Custom Blend product for themselves will help people understand that their skin is an essential, living organ of the body that thrives on abundant, appropriate botanical nutrients.
About Grateful Body
Grateful Body, Inc., has been known for providing holistic, chemical-free skin care since 1998. A "green" business from its humble beginnings in Schroter's kitchen, the company is still family-owned and operated, and makes some of the very highest quality artisan skin care on the market today. Grateful Body's classic (pre-formulated) "recipes" and new Custom Blends are handcrafted from extremely vital ingredients purchased from a network of farmers and gardeners who are committed to sustainable agriculture. Grateful Body skin care can be likened to "slow food" -- everything about it is designed to bring the consumer a fantastically nourishing and delightfully nurturing experience on a daily basis.
For interviews, photos, or samples, contact:
Mary Cuneo
510.848.9292 office
510.414.9191 cell
Grateful Body, Inc.
1041 Folger Avenue
Berkeley, CA 94710
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