Earth Day is Everyday at Juice Beauty!

Contact: J`aime Law

Phone: 415.457.4600 x 248

FOR IMMEDIATE RELEASE

Earth Day is Everyday at Juice Beauty!

San Francisco, CA, January 2009 — Juice Beauty, creators of the innovative, patent pending, organic juice-based skin care, celebrates Earth Day Everyday! Juice Beauty has paved the way in organic beauty with their organic juice base…but that is just the start of their Eco Commitment. From recycled packaging to solar powered product fulfillment plants, Juice Beauty IS the Organic Solution for the future!

USDA Certified Organic Farms: With climbing concerns for global warming, Juice Beauty is dedicated to using fresh, local ingredients cultivated from USDA certified Organic farms. The organic farms Juice Beauty works with maintain soil productivity and control through crop rotation, compost and biological pest control and exclude traditional methods of using synthetic fertilizers or pesticides, livestock feed additives and genetically modified organisms.

100% recycled cartons: All Juice Beauty cartons and sales materials are printed on 100% recycled paper, use soy based inks, and are VOC free. Juice Beauty also uses paper that is Forest Stewardship Council certified, which promotes environmentally conscious and sustainable use of forests.

Solar Powered Manufacturing Plant: Over 80% of all Juice Beauty products are manufactured in a solar powered plant in sunny California.

New Earth Day Product Release up to 98% organic: Juice Beauty's newest collection is USDA certified organic; meaning all of the products contain over 95% organically produced ingredients as well as meet the USDA and National Organic Program's FOOD guidelines for organic production, handling, processing and labeling standards. These products are so pure you could eat them! Additionally, Juice Beauty's entire collection meets the California Organic Products Act regulations (the strictest regulation in the U.S.) which require a total organic content of 70% or greater. Most other skincare companies use a water or petroleum base (cannot be certified as organic) and drop a few organic ingredients into this base resulting in a less than 5% total organic content.

USDA Certified Organic Collection: This collection is great for all skin types and perfect for anyone looking for a radiant, healthy and organic complexion.

NEW FOR EARTH DAY Organic Lip Moisturizer (.5 fl oz/US $15):

Achieve your puckering potential, organically. This Organic Lip Moisturizer blends nourishing shea and cocoa butter with sweet tasting organic orange and vanilla for organic, kissable lips.

Organic Facial Wash (4 fl oz/US $22) : Refreshing organic grape and apple juices are blended with nourishing organic sunflower oil and essential fatty acids, moisturizing organic honey and revitalizing organic helichrysum and carrot seed to cleanse and remove impurities while protecting your skins natural moisture balance.

Organic Facial Rejuvenating Mask (2 fl oz/US $32): Every organic drop of this mask feeds the skin with powerful antioxidants, polyphenols, essential vitamins, vital phytonutrients and age-defying fruit acids. Antioxidant-rich organic apple, lemon and grape juices are blended with moisturizing organic raw cane sugar and honey, and rejuvenating organic geranium and carrot seed botanicals to hydrate and nourish.

Organic Facial Moisture Concentrate (1 fl oz/US $36): Every organic drop delivers concentrated hydration, potent antioxidants and vital nutrients. Antioxidant-rich organic cranberry seed and grapseed oils are blended with moisturizing organic sunflower, jojoba and essential fatty acids along with revitalizing organic carrot seed, geranium and helichrysum botanicals.

Head Juicer and Product Juicer's Eco Lifestyles: "We are so passionate about creating high efficacy yet high organic content products, and for Juice Beauty that doesn't just mean what's in the bottle…it means taking the time to make choices that are healthy for the environment too! " reports Karen Behnke, Head Juicer and Melissa Jochim, Product Juicer. This duo leads the creative team for the Company.

Karen Behnke, CEO Co-Creative– Head Juicer: With over 25 years in the healthy lifestyle sector, Karen has a real passion for bringing alternatives to people for a healthy happy lifestyle. Healthy and organic living is also part of her home life, where she and her family enjoy all organic food, organic bedding, clothing and towels. Karen drives a Prius and tries to recycle everything and is very careful to use metal refillable water bottles. She helped push the whole organic food and cleaning supplies movement at her kids' school and basically tries to spread the healthy lifestyles word wherever she goes! In her latest project, Karen and her family built their home from as many recycled materials as possible.

Melissa Jochim, Director of Product Development Co-Creative– Product Juicer: Growing up on a farm where all the food that she and her family enjoyed was organic, Melissa learned to appreciate the benefits from organic living at an early age. Melissa lives an organic lifestyle from food consumption to clothing…she even feeds her dogs organic food! With over 15 years as an industry leader in formulating clean products free of pesticides and harmful preservatives, Melissa too shares in Karen's passions for bring healthy alternatives to the cosmetic industry.

Keeping the earth healthy is just an important mission to Juice Beauty as creating healthy beauty products.

About Juice Beauty - Juice Beauty was launched in 2004 and is based in Northern California's Marin County, the worldwide center of organic innovation. Juice Beauty offers over 50 different powerful age defying skin and body care product. Juice Beauty uses alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids for optimum age-defying results validated by clinical studies that have shown an 85% reduction in free radical skin cell damage. Juice Beauty's patent-pending, antioxidant-rich, 100% organic juice base brings our total organic content up to 98%. Every drop feeds your skin with powerful antioxidants and polyphenols, essential vitamins, vital phytonutrients and age-defying hydroxy acids. Juice Beauty products contain no parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.

Retailers include: Sephora, Nordstrom, and Whole Foods in the US; Lane Crawford, Harvey Nichols, and David Jones are major International retailers.

J`aime Law